Autorin Jana Gregorovicova Marketing/BILLA Slovakia


Second edition of the children's project HYBSA SLOVENSKO / MOVE SLOVAKIA shows Slovak families healthy lifestyle and children how to do more sport. BILLA as general partner is part of a large family project, which takes care of the sport and healthy life of Slovak families and has a very strong visibility in this project. The project is divided into two phases.

Phase 1. – Education

  • 1 x weekly live broadcast in the morning show Telerano in TV Markíza - BILLA kitchen
  • Presentation of healthy nourishment for kids – recipes from BILLA products
  • Cooking with Mirka Luberdová, ambassador for healthy meals for kids
  • Children's training in Telerano, realization short sport warm up with BILLA products e. g. activities to improve fine motor skill development in the hands and fingers by removing peas from the bowl…
  • Education phase from February to June 2018

Phase 2. – Events for children “HYBSA Days”

  • Sport events for children in fives big cities in Slovakia - Bratislava, Poprad, Prešov, Zvolen and Žilina, in disciplines children's run, children's bike, children's power and family relay
  • BILLA promo stand with attractive activity for children and their parents – product tasting, refreshment with fresh fruits, Wheel of Fortune…
  • With our three sport ambassadors Matej Benus, Olympic medailist in canoe and Žampas brother - Adam and Andreas, ski alpine world racers we also did attractive program, card signing
  • More than 20 000 participants in fives HYBSA Days, from April to June 2018.


TARGET to activate children, they will get the opportunity to try various sports and meet famous sport celebrities

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